Mission and Values

Ashcroft's Mission is to support people to fulfil their potential

Our Mission is underpinned by our values, which are to:

  • Treat people equally, respectfully and with dignity
  • Show commitment to the people we support, their families and our staff
  • Pursue excellence and support people to achieve outstanding outcomes
  • Promote the personal growth of people we support and employ, achieved through learning and development, empowerment and the promotion of self-belief
  • Behave with honesty and openness, building relationships based on trust
  • Enjoy the pursuit of our mission